Unhealthy Food Hijack of Festive Periods: CAPPA Advocates Tightening of Regulations on Advertising, Promotion and Sponsorship
CAPPA’s position is based on the outcome of a survey conducted during the recent end-of-year festive season, which shows how food and beverage companies hijacked the season to promote unhealthy sugary drinks and ultra-processed foods, through undue exploitation of the hi-impact marketing window.